From a land use perspective, the revival of the Forge Atlanta project—reported by Urbanize Atlanta—marks a significant shift in the trajectory of downtown development. Once stalled in foreclosure, the site is now under contract by Forge Atlanta Asset Management, an LLC 80% owned by Webstar Technology Group. The 3-million-square-foot site is fully entitled and described as “shovel-ready,” offering a rare opportunity to activate one of Atlanta’s most underutilized, high-density-zoned areas. Strategically located where the southern edge of downtown meets Castleberry Hill, and with direct access to MARTA and Interstate 20, the project exemplifies Atlanta’s push for transit-oriented, mixed-use infill development.
The proposed plans include hotel and condo accommodations, entertainment and cultural facilities, retail, and flexible residential options—all of which support the City’s land use goals of density, walkability, and economic diversification in the urban core. Notably absent from this iteration are the life-science elements once central to the previous “Artisan Yards” concept, suggesting a pivot toward lifestyle-driven, mixed-use programming. If executed, The Forge would be a transformative addition to the downtown landscape, reinforcing the importance of maintaining entitlement-ready sites and flexible zoning in support of long-term revitalization goals.