Tech Square Phase 3: How Georgia Tech Is Reshaping Midtown Through Strategic Land Use

According to Urbanize Atlanta, the final phase of Georgia Tech’s Tech Square is a textbook example of how strategic land use planning can transform an urban landscape. What was once a Midtown block dominated by surface parking and low-rise office buildings is now being reimagined as a dense, education-focused district that blends institutional expansion with placemaking. The development adds 416,500 square feet of academic space, but its real impact lies in how it engages the public realm: wide sidewalks, street-level retail, and gathering spaces like a landscaped courtyard on West Peachtree and “The Porch” along 5th Street invite activity beyond the classroom. This phase continues Georgia Tech’s long-term vision of building an urban innovation district that encourages walkability, connectivity, and vibrancy—replacing auto-oriented land uses with a dynamic, mixed-use environment. As the city looks to grow sustainably, Tech Square demonstrates how institutional landowners can play a leading role in shaping a more cohesive and livable urban core.